Topic: How does advertising influence people’s behavior? Use reasons and specific examples to support your answers.Scientists and many other people believe that advertising has revolutionized our technology, but I personally am in a dilemma, because I strongly believe and can support that advertising has both advantages as well as many disadvantages.
The role of the advertisement is supposed to be to inform people of new products or services and their functions. They helps people become aware of what is available. But, unfortunately for us advertising is full of half truths and lies. In order to make people buy their products, firms use different ways.
First of all, people buy things that they don’t really need, just because they advertise them it doesn’t mean that they are better than products that are not being advertised and these products may be better and are obviously cheaper. Advertising influences our psychology and it affects us all day every day. We try to spend as much as we can afford and this leads to over consuming.
Advertising attracts more children and women because they are more flexible and vulnerable and in the case of children innocent, and they stay more hours at home watching TV. Children watch the new toys; they get excited and they want to have them without looking at the other toys. In the case of women, they watch the new machines that theoretically help them to do their housework and they think that these can make their life easier, so as a result the buy them.
Secondly, advertisements are very annoying to me, because they interrupt you while you are watching your program and most of the times they last more than the program itself. Advertising is also full of sexist stereotypes, because instead of focusing on the product, they use women as objects to draw attention.
According to me advertising is a great advantage for a company that wants to promote it’s products and of course competition between companies. In my opinion, we should have other aims in our lives from buying whatever we see, because in this way we are going to suffer from over consuming. But, of course we should never forget that advertisements carry advantages too.
