Monday, February 21, 2011

APPLIED COMMUNICATION: Influence of Social Media

Popularity vs. Influence in Blogging and Social Media: What’s the Difference?

By Jennifer Mattern on April 13, 2010

influence

Credit: Advanced Human Technologies (www.ahtgroup.com)

You’ve heard about “influencers” right? That’s a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly is an influential blogger though? Do those lists of the most influential blogs or biggest influencers really mean much?

Honestly, they don’t. Why? Because sadly too many people confuse “influence” with basic popularity. Is there anything wrong with having a popular blog or being a popular personality in your niche or industry? No. Of course not. But being popular doesn’t mean you necessarily have a comparable amount of influence within that niche. Let’s explore both popularity and influence, and talk about why you really need to understand the difference. While we’ll look specifically at bloggers, the same can be true of those on Twitter, social networks, or who are active in any other area of social media.

Defining Popularity and Influence

What does it mean to be a “popular” blogger? It means that people like you (or they like your blog). Specifically related to blogging, it generally means a lot of people like you. You get a lot of traffic and / or a lot of unique visitors. You get a lot of comments. You get the idea….

If you have a lot of traffic, you naturally have a lot of influence, right? Wrong. Influence involves more than numbers. It involves your ability to influence outcomes, actions, and opinions.

The Biggest Difference Between Popularity and Influence

Being treated like a rockstar doesn't always equal influence

Being treated like a rock star doesn't always equal influence - Credit: BigStockPhoto.com

Let’s look at two hypothetical blogs to show why popularity doesn’t necessarily equate to influence. They’re both Internet marketing blogs. Blog A is a relatively high traffic blog — let’s say just under one million page views per month. Blog B gets around 75,000 page views per month instead (still not terrible, but clearly Blog A has them beat).

You could easily argue that Blog A is the more popular blog of the two. Assuming in this case that the larger number of page views comes from a larger number of unique visitors, Blog A has more readers / visitors.

That said, Blog B could still be the more influential blog. Numbers alone don’t cut it. The relationship between the blogger and their audience determines influence much more than traffic stats (or follower stats, or friend counts, etc.).

For example, maybe most of Blog A’s traffic comes from search engines. The visitors are one-time passers-by who only visit the page they land on. They read the content and then they move on. Blog B’s fewer readers are much more invested in the blog. They read regularly. They genuinely care about what the blogger has to say.

If Blogger A told their audience to do something, they might have less influence over their actual actions than Blogger B. The second blogger’s audience might be more likely to do what’s asked of them — think a certain way about a niche issue, try a new tool, take part in a survey, or even buy a product. That’s influence.

Popularity in blogging can leave a lot to chance (or basic search engine optimization). A blogger has to be able to take things a step further if they want to turn that popularity into influence. By all means, a popular blog can be influential. Many are. The mistake is in thinking that one necessarily equals or leads to the other.

Measuring Influence: Can it be Done?

Why do people often rank blogs by “influence” when they’re really only evaluating popularity metrics? Well, “influence” sounds better for starters. Who doesn’t want to feel like they have influence? It’s a power thing, whereas popularity is nice but it’s something tweens and teens are supposed to worry about — not professionals blogging within a given industry.

How do you measure success in social media?

How do you measure success in social media? - Credit: BigStockPhoto.com

Influence sounds better, but popularity is easier to measure. So they get packaged together whether or not it’s completely fair, “right,” or accurate. Is it even possible to measure influence? Personally, I consider it more of a qualitative than quantitative element of blogging and social media, and as such I would have to say it’s difficult, if not impossible, to accurately measure.

A blogger with a relatively small audience might have major pull in the industry because of their network. If they report a problem to a company, it might be fixed in hours or days instead of buried in a mountain of support tickets. If they request a new feature from someone, they might actually get it whereas others would be ignored. They might be able to change the minds of their audience members about an issue that’s important to them. I don’t see how those things can be accurately or fairly measured. Would action #1 get more weight than action #2? How many minds do you have to change to be “influential?”

Sure, we can measure some elements of influence — how many readers were converted into customers, the number of survey respondents, donations received when a blogger gets behind a cause, etc. But we can’t measure enough of the factors that determine influence to really say Blogger A is more influential than Blogger B, because the results of influence aren’t always visible. To outsiders, it’s all subjective.

If you really must rank the most “influential” blogs in some way, do what you must. But why not call it what it really is — the “most popular” blogs — instead? The two can coincide. We don’t need to belittle the influence of some bloggers by calling them less influential than others simply because they’re better at targeting a narrow audience that cares about what they have to say. You don’t see what goes on behind the scenes. That “little” blogger you left off your list might be the one making a real difference. Let’s go back to calling a spade a spade, shall we?

Blogs,Social Media Measurement,Social Media Relations

influence, influencers, popularity, social media

Sunday, February 20, 2011

Free Resources For International Schools

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Monday, February 14, 2011

Teacher Effectiveness Enhancement Programme (TEEP)

The TEEP Model

The TEEP model is constructed to incorporate the behaviours that effective teachers have been shown to display. These can be grouped under four categories;
classroom climate, classroom management, interactive teaching and utilising a variety of teaching and learning styles.

CLASSROOM CLIMATE refers to the physical and emotional environment in the classroom. Effective teachers create a learning environment which is inviting and cheerful, and in which pupils feel safe. Pupils feel able to take risks and make mistakes without fear of ridicule. They feel valued, and they are encouraged to develop positive relationships with each other. The teacher conveys high expectations of learning and of behaviour, and is enthusiastic about teaching.

CLASSROOM MANAGEMENT refers to the teacher's ability to exercise authority clearly and fairly, maintaining order, and correcting inappropriate behaviour promptly and consistently. The teacher is an effective manager of pupils, time and resources, and transitions from one activity to another are managed calmly and effectively.

INTERACTIVE TEACHING - the teacher's inputs are clear and engaging, and the teacher has effective questioning techniques, using a mixture of higher order and lower order questions. Wait-time ensures that all pupils have the opportunity to answer, and through skilful questions the teacher encourages deeper thinking and elaboration of answers. The teacher has strategies to ensure that all pupils are actively engaged in the lesson, ego pair share, group huddles, thinking time. Pupils are encouraged to formulate questions of their own.

VARIETY OF TEACHING/LEARNING STYLES - the teacher has a wide repertoire of approaches and activities to ensure that all pupils can learn. Lessons are planned to include visual, auditory and kinaesthetic activities, and lessons proceed at a brisk pace.

Pupils are grouped appropriately for activities, i.e. individual, pairs, small groups, larger groups, and whole class. The teacher's focus is on the pupils' learning and he/she actively monitors, checks for understanding, prompts, re-visits, presents the materials in different ways to ensure understanding.

The framework has been developed from research in teacher effectiveness and the conditions in which effective learning takes place. The framework is underpinned by the following:

  • Effective teaching and learning; for example Accelerated
  • Learning Thinking skills (creating a classroom culture of thinking)
  • Assessment for Learning (see research Black + Williams)
  • Effective use of ICT to enhance learning
  • Collaborative problem-solving

Tuesday, February 1, 2011

International Debate Education Association (IDEA)

Here at SEE University we will be initiating a new Debate Society and Team to be trained to represent SEEU in intern Macedonian University Debate Competitions as well as International events. The International Debate Education Association will be assisting us in creating a new and exciting program for our students.

For more details about IDEA – check out their web site. Here is the basic introduction:


About IDEA

"Freedom is hammered out on the anvil of discussion, dissent, and debate.” - Hubert Humphrey

The International Debate Education Association (IDEA) develops, organizes and promotes debate and debate-related activities in communities throughout the world. Established in 1999 to coordinate pilot debate programs initiated by The Open Society Institute, IDEA acts as an independent membership organization of national debate clubs, associations, programs, and individuals who share a common purpose: to promote mutual understanding and democracy globally by supporting discussion and active citizenship locally.

Fostering the Next Generation of Civic Leadership Throughout the World
Although it maintains an international presence, IDEA places particular emphasis on those societies where democracy is in its infancy and where negotiated resolution to conflicts and cross-community dialogue are little-established concepts. By offering young people the opportunity to debate the important issues facing them, IDEA strives to cultivate and nurture an engaged, democratic citizenry, underscoring the notions of tolerance, international cooperation, and freedom of expression.

A Global Reach with a Local Focus
IDEA promotes its programs and its mission via a wide range of educational and strategic initiatives, from curriculum development and active citizenship training to international student exchanges and an annual, much-celebrated international youth forum. IDEA is registered in the Netherlands and the United States; its debates take place in over 60 languages in over 50 countries throughout the world.

We invite you to explore the IDEA website and learn more about our goals, programs, initiatives, and free educational tools.

Monday, January 31, 2011

CO11 Free Online Conference on WiZiQ - Feb 4-6, 2011

Welcome to the annual live online conference (CO11). You are cordially invited to participate at the live online conference on the weekend of Feb 4-6, 2011.

The conference will be of interest to educators, administrators, students, and community members who value the importance of integrating technology into the curriculum to improve instruction and learning. Online learning involves various skills on the part of the instructor and learner. These include social and communication skills, social networking, independent learning strategies, critical and higher order thinking skills, creativity, and effective online and face-to-face facilitation. In addition, there are many challenges that educators, administrators, students and community members face.

The theme of the conference is, connecting online for instruction and learning that goes beyond the classroom. Presenters from around the globe will discuss the following topics:

  • Connecting online to improve instruction and learning: Online learning and instructional experiences
  • Experiences with the use of technology in face-to-face and online classes. What worked and what didn't work for you?
  • How do you use technology to promote your online workshops, consultation, and communities?
  • Research conducted on e-learning
  • Books written on e-learning

For more information and the entire speaker schedule click here: CO11 Free Online Conference 2011.

Where our visitors come from ….

The last 10 months have seen visitors coming from ever corner of the earth. As we can see from the ClusterMap below we have visitors from the middle of the Amazon jungle to the smallest islands in the Pacific Ocean. From London to Tirana and more. Dr Rod’s English Blog has a worldwide appeal.

Blog 2010-2011

Thank you to EVERYONE who is helping to make this resource a success.

Current Country Totals
From 11 Mar 2010 to 17 Jan 2011

United States (US) 6,045
United Kingdom (GB) 1,737
India (IN) 1,320
Canada (CA) 1,105
Australia (AU) 747
Malaysia (MY) 666
Hong Kong (HK) 628
Philippines (PH) 515
Saudi Arabia (SA) 500
United Arab Emirates (AE) 487
Indonesia (ID) 447
Egypt (EG) 378
New Zealand (NZ) 368
Singapore (SG) 352
Cyprus (CY) 332
Pakistan (PK) 308
Thailand (TH) 288
Maldives (MV) 260
Sri Lanka (LK) 253
Kuwait (KW) 224
Spain (ES) 200
Argentina (AR) 198
South Africa (ZA) 185
Germany (DE) 182
Vietnam (VN) 175
Qatar (QA) 165
Macedonia (MK) 164
Turkey (TR) 151
Kenya (KE) 134
Italy (IT) 125
France (FR) 115
Korea, Republic of (KR) 90
Nigeria (NG) 89
Jordan (JO) 87
Oman (OM) 81
Brazil (BR) 78
Botswana (BW) 75
Mauritius (MU) 75
Taiwan (TW) 73
Poland (PL) 72
Mexico (MX) 68
Japan (JP) 67
Romania (RO) 66
Bahrain (BH) 63
Norway (NO) 61
Russian Federation (RU) 61
Switzerland (CH) 60
Brunei Darussalam (BN) 60
Greece (GR) 54
Zimbabwe (ZW) 54
Netherlands (NL) 52
Bangladesh (BD) 50
Ireland (IE) 49
Seychelles (SC) 45
Tanzania, United Republic of (TZ) 42
Colombia (CO) 42
Ghana (GH) 41
Croatia (HR) 41
Iran, Islamic Republic of (IR) 39
Peru (PE) 37
Jamaica (JM) 36
Algeria (DZ) 34
Albania (AL) 34
Bermuda (BM) 31
Cambodia (KH) 30
Namibia (NA) 29
Trinidad and Tobago (TT) 28
Uganda (UG) 28
Yemen (YE) 28
Czech Republic (CZ) 27
Sweden (SE) 27
Israel (IL) 27
Serbia (RS) 25
Malta (MT) 25
Portugal (PT) 24
Ukraine (UA) 23
Hungary (HU) 23
Belgium (BE) 23
Slovakia (SK) 22
Bahamas (BS) 22
Tunisia (TN) 21
Sudan (SD) 20
Malawi (MW) 19
Denmark (DK) 19
Ecuador (EC) 18
Morocco (MA) 17
Panama (PA) 17
Costa Rica (CR) 17
Lebanon (LB) 17
Europe (EU) 17
Palestinian Territory (PS) 17
Chile (CL) 16
Nepal (NP) 16
Libyan Arab Jamahiriya (LY) 16
Georgia (GE) 15
Finland (FI) 15
Gambia (GM) 14
Bolivia (BO) 14
Macau (MO) 13
Zambia (ZM) 13
Azerbaijan (AZ) 12
Swaziland (SZ) 12
Bulgaria (BG) 12
Uruguay (UY) 12
Mongolia (MN) 12
Armenia (AM) 10
Belize (BZ) 9
Puerto Rico (PR) 9
Ethiopia (ET) 8
Austria (AT) 8
Dominican Republic (DO) 8
Iraq (IQ) 8
Lithuania (LT) 7
Venezuela (VE) 7
Fiji (FJ) 6
Rwanda (RW) 6
Uzbekistan (UZ) 6
Netherlands Antilles (AN) 6
Guatemala (GT) 5
Latvia (LV) 5
Bosnia and Herzegovina (BA) 5
Barbados (BB) 5
China (CN) 4
Jersey (JE) 4
Mozambique (MZ) 4
Luxembourg (LU) 4
Cameroon (CM) 4
Monaco (MC) 3
Honduras (HN) 3
Guam (GU) 3
Kazakstan (KZ) 3
Isle of Man (IM) 3
Belarus (BY) 3
Cote D'Ivoire (CI) 3
Angola (AO) 3
Iceland (IS) 3
Madagascar (MG) 2
Congo, The Democratic Republic of the (CD) 2
Papua New Guinea (PG) 2
Guyana (GY) 2
Tuvalu (TV) 2
Djibouti (DJ) 2
Myanmar (MM) 2
Lao People's Democratic Republic (LA) 2
Cayman Islands (KY) 2
Sierra Leone (SL) 2
Cape Verde (CV) 2
Senegal (SN) 2
Slovenia (SI) 2
Moldova, Republic of (MD) 1
Guernsey (GG) 1
Anguilla (AI) 1
Benin (BJ) 1
Liberia (LR) 1
Togo (TG) 1
Somalia (SO) 1
Mali (ML) 1
Nicaragua (NI) 1
Suriname (SR) 1
Samoa (WS) 1
New Caledonia (NC) 1
Lesotho (LS) 1
Reunion (RE) 1
Tonga (TO) 1
Vanuatu (VU) 1
French Polynesia (PF) 1
Saint Vincent and the Grenadines (VC) 1
El Salvador (SV) 1
Turks and Caicos Islands (TC) 1
Virgin Islands, British (VG) 1
Bhutan (BT) 1
Syrian Arab Republic (SY) 1
Gibraltar (GI) 1
Asia/Pacific Region (AP) 1
Virgin Islands, U.S. (VI) 1
Saint Kitts and Nevis (KN) 1
Eritrea (ER) 1
Saint Lucia (LC) 1
Northern Mariana Islands (MP) 1
Niger (NE) 1
Antigua and Barbuda (AG) 1
Holy See (Vatican City State) (VA) 1

English Sentence Analysis Software

Ardian Deari has brought to my attention an excellent program where you can practice your syntactic rules! This software helps you to write and analyse sentences, clauses and phrases. It is based on English Sentence Analysis (book) by John Benjamins. Also available at Free Book Spot with this link.
For downloading this please click here: English Sentence Analysis Software.

Book details:

Editorial Reviews

Product Description

Written by two instructors at Groningen University (in the Netherlands), this text guides the student of English through the intricacies of sentence structure. The authors have maintained a stringent and rather advanced level of analysis throughout: one learns the grammatical terms for all types of indirect objects, for example. A CD-ROM is include



Product Details

  • Paperback: 245 pages
  • Publisher: John Benjamins Publishing Co (October 2000)
  • Language: English
  • ISBN-10: 155619661X
  • ISBN-13: 978-1556196614

Charge of the Light Brigade–New Publication.

Received this interesting update from author Roy Dutton about his books on the historical aspects of ‘The Charge of the Light Brigade’ so if you have been inspired by the poem, check out the facts!

Click here to find out more about ‘Forgotten Heroes … The Charge of the Light Brigade’ by Roy Dutton.

New to all of this, just want to tell everyone about the books I have written on the Charge of the Light Brigade & Charge of the Heavy Brigade.

http://www.medalcollector.co.uk/index.php

School of Educators–Resource

The online School of Educators is a tremendous resource for teachers, parents and students alike. Best described by founder and editor in chief Vishal Jain …

Education synonyms being breeding, civilization, coaching, cultivation, culture, development, discipline, edification, enlightenment,improvement, knowledge, nurturing, teaching, training, tutoring etc. It encompasses many things which in short mean an overall development of a student.

Success of a nation depends on education of its people. Education has to be at the core of national development agenda. School education is perhaps the most important basic element of education system as it lays strong foundation for further learning.

The learning and development of one teacher will translate into better education for thousands of students. With this in mind, School of educators focuses on bringing forth innovative resources that help educators, administrators, principals and teachers in delivering better quality education to their students and to manage their Schools / colleges professionally.

Vishal Jain
Editor in Chief

Visit SCHOOLOFEDUCATORS today and subscribe (free) to their newsletter.

Do you have an iPhone? Then look here ..

EducationApps of London is a fantastic resources for those with iPhones and some other Smart phones.

George Burgess has created a series of applications to help students revise and prepare for their different exams. From the UK 11+ through to AS Level and beyond. EducationApps is a fast growing company with new offerings appearing every month.

Visit EducationApps web site and discover the resources available and I strongly recommend that you book mark it as a favourite on your internet browser.

For more details contact EducationApps or George directly.

The Times Literary Supplement.

Perhaps one of the best resources for reviews and critiques of recent literature is the London ‘Times Literary Supplement’.

Explore the different sections:

Explore The TLS

Who is ‘AskEric’?

This is one of the best resources for anyone associated with education. I strongly recommend this as a great place to start your research.

About the ERIC Collection

ERIC provides unlimited access to more than 1.3 million bibliographic records of journal articles and other education-related materials, with hundreds of new records added multiple times per week. If available, links to full text are included.

Within the ERIC Collection, you will find records for:

  • journal articles
  • books
  • research syntheses
  • conference papers
  • technical reports
  • policy papers
  • other education-related materials

You may also search special collections from the What Works Clearinghouse and the Regional Educational Laboratories.

Who Uses ERIC

ERIC users include education researchers, teachers, librarians, administrators, education policymakers, instructors and students in teacher-preparation programs, parents, the media and business communities, and the general public. The user community conducts more than eight million searches each month through the ERIC Web site and commercial and non-commercial sites.

What's in ERIC

Journals in ERIC

ERIC indexes education journals, the majority of which are peer-reviewed. Most of these journals are indexed comprehensively - that is, a record for every article in each issue is included in ERIC. Some journals are indexed selectively - that is, only those articles that are education-related are selected for indexing.

Journal records typically include bibliographic data (author, title, date, journal citation, publisher) and an abstract, or short description of the work. A small number of journal publishers also make the full text of an article available at no cost directly through this Web site. The majority of journal articles need to be obtained through library print and electronic holdings or directly from the publisher. To aid in the finding process, ERIC includes Find in a Library and/or Publisher's Web site links at the end of every record with an ISSN number.

Other Materials in ERIC

In addition to the journal literature, ERIC indexes education-related materials from a variety of sources, including scholarly organizations, professional associations, research centers, policy organizations, university presses, the U.S. Department of Education and other federal agencies, and state and local agencies. Individual contributors submit conference papers, research papers, dissertations, and theses.

Records for these materials typically include bibliographic data (author, title, date, source), an abstract, or short description of the work, and a link to the full text in PDF format. ERIC appreciates the individuals and publishers who have given ERIC permission to display the full text at no charge. For most materials from 2004 forward, if full text is not available in ERIC, links to the publishers' Web sites and to libraries that may have the full text are provided.

Identifying and providing full-text access to this "grey literature" or "fugitive literature" is one of ERIC's signature strengths. Grey literature provides searchers with a wide variety of important information about education. Diverse in format, it ranges from informational materials to very substantive, rigorously researched and reviewed documents, including research syntheses, conference papers, and policy reports. All materials are reviewed and selected in accordance with the ERIC Selection Policy ERIC Selection Policy.

Getting Started with ERIC

The ERIC Web site allows you to search education-related bibliographic records any time at no charge. A growing number of full-text materials are becoming available in the ERIC Collection as PDF documents in ERIC or via links to library holdings and publishers' Web sites.

  • Use the ERIC Web site's Basic Search or Advanced Search tools to search the ERIC Collection.
  • Use the Thesaurus to identify appropriate words and phrases from ERIC's controlled vocabulary for precision searching.
  • Use My ERIC to manage your search criteria and search results, save searches, and track your online submissions.

Sunday, January 30, 2011

Congratulations to Jasmin! ... and the many others whom this site has helped.

This morning I received a wonderful letter from the mother of one of the hundreds of thousands of people who have used the web site over the last two years. I want to share with you Jasmin's mothers comments but also to invite you to offer suggestions for the next step in Jasmin's English advancement....

Hi,

Firstly THANK YOU for such an excellent website - it has been essential in helping my daughter pass her IGCSE English - she got an A (Home schooling).


Secondly, your advice would be really appreciated. We are looking at writing AS level English in May/June this year. She only needs one AS level but will be taking art too. SO we would need to really do intensive English - can you recommend a good distance learning site? Most of the online courses require a year to 18 months!

In appreciation

Nicky.

Well here is the challenge readers. Can you help Nicky find a good distance delivery site that can offer an intensive AS English program in 6 months? Quite the challenge however thousands of people each week come to this site for its resources - perhaps one or two of you are already using distance delivery and can add a comment here for Nicky to review. Contact Nicky directly here.


Congratulations to Jasmin and as I have said before this site tries to gather together the very best available online so that our students can find the information, ideas and examples in one place.

Monday, January 24, 2011

Second Semester 2010/2011 Year

I am back for the second semester after a 6 month break in Kenya and throughout Europe. I will now be with you all at SEEU for the next 3 -5 years. Our schedules will be posted later this week and I encourage you all to register. I will list my classes once I know them.

This year I will be starting a debate club and hope that our team will be able to participate in the University Debate Championships both around Europe and the world. Currently no Macedonian University is participating at the international level so this will be a goal for us all. Johana and Andrew will be helping me from the university as well as a good friend and experienced debate coach and judge Mite from Skopje.


OK, looking forward to seeing everyone.

Saturday, May 8, 2010

Multiple Intelligences in the ESL Classroom

clip_image001


Faculty of Teacher Training / English Department

Course Title: MA – ESP 4+1 and 3+2

By Kenneth Beare, About.com Guide

Reference: http://esl.about.com/od/teachingenglish/a/l_multiple.htm

The theory of multiple intelligences was developed in 1983 by Dr. Howard Gardner, professor of education at Harvard University. Here is a discussion of the eight different intelligences Dr. Gardner proposes and their relationship to the ESL / EFL classroom. Each explanation is followed by lesson plans or exercises which can be used in class.

Verbal / Linguistic

Explanation and understanding through the use of words.

This is the most common means of teaching. In the most traditional sense, the teacher teaches and the students learn. However, this can also be turned around and students can help each other understand concepts. While teaching to other types of intelligences is extremely important, this type of teaching focuses on using language and will continue to play the primary role in learning English.

Example Lesson Plans

(re)Introducing Phrasal Verbs to ESL Students
Comparative and Superlative Forms
Countable and Uncountable Nouns - Noun Quantifiers
Reading - Using Context

Visual / Spatial

Explanation and comprehension through the use of pictures, graphs, maps, etc.

This type of learning gives students visual clues to help them remember language. In my opinion, the use of visual, spatial and situational clues is probably the reason learning a language in an English speaking country (Canada, USA, England, etc.) is the most effective way to learn English.

Example Lesson Plans

Business Lesson Describing Trends
Using Colored Pens Drawing in the Classroom - Expressions
Finish the Alphabet - Adjective Recognition
Vocabulary Charts

Body / Kinesthetic

Ability to use the body to express ideas, accomplish tasks, create moods, etc.

This type of learning combines physical actions with linguistic responses and are very helpful for tying language to actions. In other words, repeating "I'd like to pay by credit card." in a dialogue is much less effective than having a student act out a role-play in which he pulls out his wallet and says, "I'd like to pay by credit card."

Example Lesson Plans

Lego Building Blocks
Young Learner's Games for ESL Classes - Simon Says
Telephone English

Interpersonal

Ability to get along with others, work with others to accomplish tasks.

Group learning is based on interpersonal skills. Not only do students learn while speaking to others in an "authentic" setting, they develop English speaking skills while reacting to others. Obviously, not all learners have excellent interpersonal skills. For this reason, group work needs to balanced with other activities.

Example Lesson Plans

Conversation Lesson: Multinationals - Help or Hindrance?
Creating a New Society
Guilty - Fun Classroom Conversation Game
Let's Do Tourism

Logical / Mathematical

Use of logic and mathematical models to represent and work with ideas.

Grammar analysis falls into this type of learning style. Many teachers feel that English teaching syllabi are too loaded towards grammar analysis which has little to do with communicative ability. Nonetheless, using a balanced approach, grammar analysis has it's place in the classroom. Unfortunately, because of certain standardized teaching practices, this type of teaching sometimes tends to dominate the classroom.

Example Lesson Plans

Match-up!
English Grammar Review
Different Uses of "Like"
Conditional Statements - Reviewing the First and Second Conditional

Musical

Ability to recognize and communicate using melody, rhythm, and harmony.

This type of learning is sometimes underestimated in ESL classrooms. If you keep in mind that English is a very rhythmic language because of its tendency to accent only certain words, you'll recognize that music plays a role in the classroom as well.

Example Lesson Plans

Grammar Chants
Music in the Classroom
Practicing Stress and Intonation
Tongue Twisters

Intrapersonal

Learning through self-knowledge leading to understanding of motives, goals, strengths and weaknesses.

This intelligence is essential for long-term English learning. Students who are aware of these types of issues will be able to deal with underlying issues that can improve or hamper English usage.

Example Lesson Plans

Setting ESL Objectives
English Learning Goals Quiz

Environmental

Ability to recognize elements of and learn from the natural world around us.

Similar to visual and spatial skills, Environmental intelligence will help students master English required to interact with their environment.

Example Lesson Plan

Global English

Multiple Intelligence Theory and the ESL Classroom -- Preliminary Considerations

Karen L. Currie
currie@terra.com.br
Federal University of Espírito Santo, Brazil

An attempt to identify diversity in the ESL classroom using a Multiple Intelligence Theory questionnaire.

Introduction

Many teachers know something about the Multiple Intelligence Theory(MI) proposed by Howard Gardner in his book "Frames of Mind", published in 1983, and subsequently developed by his team at Harvard University through Project Zero. But it is not always clear as to how this theory could be used in the classroom in order to improve the learning of English as a second language.

In one of his more recent books, The Unschooled Mind (1991), Gardner presents the basis of his theory as follows:

"I have posited that all human beings are capable of at least seven different ways of knowing the world -- ways that I have elsewhere labelled the seven human intelligences. According to this analysis, we are all able to know the world through language, logical-mathematical analysis, spatial representation, musical thinking, the use of the body to solve problems or to make things, an understanding of other individuals, and an understanding of ourselves. Where individuals differ is in the strength of these intelligences -- the so-called profile of intelligences -- and in the ways in which such intelligences are invoked and combined to carry out different tasks, solve diverse problems, and progress in various domains." (p12)

Teachers are well aware of the fact that every classroom is full of students who are different from each other in many different ways. Each student comes from a different social, economic and cultural background, each one has different areas of interest, different ways of expressing themselves, different strengths and weaknesses, and now the teacher is being asked to be aware of the fact that each student also has their own individual intelligence profile. Obviously all of these factors can affect the student's learning process but how should the teacher face such diversity in the classroom?

The 'traditional' classroom tends to treat students as a homogeneous group, with the teacher presenting the same exercises to all students at the same time, and expecting the same answers to be produced within similar time limits. Students are expected to absorb the knowledge presented by the teacher with a strong emphasis on the use of language and logical-mathematical analysis. Most academic knowledge is presented for learning by means of an extremely limited (or limiting) methodology and the acquisition of that knowledge is evaluated by means of rote tests, whereby the best grades are assigned to students who demonstrate the greatest ability for memorization. As Gardner says on the same page of the book quoted above:

"... some acknowledgement that people do learn, represent and utilize knowledge in many different ways is important to my argument (...) these differences challenge an educational system that assumes that everyone can learn the same materials in the same way and that a uniform, universal measure suffices to test student learning. (...) I argue that a contrasting set of assumptions is more likely to be educationally effective. Students learn in ways that are identifiably distinctive. The broad spectrum of students -- and perhaps the society as a whole -- would be better served if disciplines could be presented in a number of ways and learning could be assessed through a variety of means." (Ibid, p12-13)

Teachers are aware of the diversity in their classrooms. They know it is important to learn something about their students in order to invest more efficiently in the teaching-learning process, but it is not always clear what kind of knowledge would be most relevant and in what way this knowledge can be acquired. In this paper, I would like to propose that Gardner's MI Theory could be used as an initial step in order to investigate the diversity which exists in every classroom, to find out more about students' strengths and weaknesses as related to the learning process.

Collecting MI Data in the Classroom

In order to investigate this possibility, I gave a very simple MI questionnaire to a group of students who had enrolled for a first semester Reading class in English at the Federal University of Espírito Santo in Brazil. This questionnaire can be found on Internet at the following address http://www.ascd.org/pdi/inven.html . It presents 10 statements related to each of the 7 Intelligences proposed by Gardner (Linguistic; Mathematical-Logical; Visual-Spatial; Bodily-Kinaesthetic; Musical; Interpersonal, and Intrapersonal). Each student was required to tick the statements with which they strongly agreed. For example, some of the statements related to spatial intelligence are:

  • I often see clear visual images when I close my eyes.
  • I'm sensitive to colour.
  • I enjoy doing jigsaw puzzles, mazes and other visual puzzles.

According to the number of statements ticked in each category, it is possible to produce an initial intelligence profile for each student and of course an overall view of the differences between the students. However, it should be emphasized that this kind of questionnaire should only serve as a starting point for the process of getting to know the students in any classroom. Constant observation and evaluation should be regarded as two of the most important factors in the teaching-learning process, factors which should be essential to the teacher's attitude in the classroom at all times. In his book The Whole Story: Natural Learning and the Acquisition of Literacy in the Classroom (1988), Brian Cambourne compares the literacy teacher to a classical anthropologist, saying the following:

"... the teacher becomes like a classical anthropologist. Like an anthropologist, she alternates between participant observer, detached observer and collector of artefacts. At times she observes the 'members of the tribe' from a distance, recording her observations for later analysis. At other times she asks questions of various informants about what they know and think and about the ways they produce their artefacts, all the time recording their responses. Her records become her store of knowledge. From this store of knowledge she tries to construct what reality is for the tribe or culture she's observing. In the case of the teacher building a store of knowledge about literacy development, the reality she is trying to construct is how each one of her pupils' knowledge and skill in literacy and all that it entails is changing and developing over time.." (p122)

Analysis of the Data

An analysis of the data obtained from the questionnaire is presented in Table 1, where the highest scores obtained by each student have been marked in green and the lowest in red. From this data it is possible to identify not only individual strengths and weaknesses but also group tendencies. First of all, it is interesting to note that individual students marked a different number of statements overall. For example, student number 23 only marked a total of 16 statements, scoring a maximum of 5 points for Bodily-Kinaesthetic and a minimum of 1 for Mathematical-Logical Intelligence. Whereas student number 5 marked a total of 43 statements altogether, scoring a maximum of 9 points for Musical and a minimum of 2 points for Bodily-Kinaesthetic Intelligence, demonstrating a much wider range of scores than student 23.

Despite the different range of scores for each student, it is nevertheless possible to identify the highest and the lowest scores for each student, then compare the groupings for maximum and minimum scores within the class. The two Intelligences which seem to be most highly developed by the class as a whole are Linguistic Intelligence and Musical Intelligence. Both areas have 8 students registering their maximum scores in this area. Linguistic Intelligence totalling 123 points for the class and Musical Intelligence totalling 127 points __ the maximum score obtained by the class. This result might be considered surprising since the students are studying language, not music. But if we analyse both disciplines we discover that they have a lot in common. The study of language does involve the study of rhythm, stress, accent and melody, which are also fundamental concepts in the study of music. So perhaps language teachers should be more aware of the importance of music and the study of music as it relates to the acquisition of language.

Teaching Implications

Another extremely important point which teachers should be aware of when trying to relate MI theory to their practise in the classroom is that students should be encouraged to use their strengths in order to make the learning process more accessible. Thus, students who have one area of intelligence which is more fully developed than the others should be encouraged to approach their learning using that particular intelligence as an entry point. For example, student number 7 demonstrates strength in Musical intelligence, scoring 10 points for that area, whereas his next highest score is 7 points in Interpersonal Intelligence. This student should be encouraged to use his knowledge and interest in music to develop his knowledge of the English language. Whereas student number 19 scored 10 points for Interpersonal Intelligence, with his next highest score registered as 6 points for both Linguistic and Bodily-Kinaesthetic Intelligence. This student should therefore have opportunities to develop his knowledge of English using his Interpersonal strength.

Gardner believes that the learning process will function more effectively if several points of entry are used in order to explore specific content. Therefore, teachers must learn to be flexible in the presentation of the material which is being studied in order to create opportunities for all of the students in the class to use their different strengths. It is obviously not the case that the teacher should try to involve all of the intelligences at all times in every lesson. This would be an extremely difficult thing to do. But if the teacher is aware of the intelligence profile of the class, strategies can be developed in order to use the students' intelligence strengths to acquire knowledge more effectively. Thus, according to the preliminary data obtained from this initial questionnaire, the class teacher should be aware of the fact that the group as a whole is strong in linguistic and musical intelligence.

However, it is also extremely important to bear in mind that there is a small group of students who do not demonstrate specific strengths in linguistic or musical intelligence, and these students must be given the chance to use their individual strengths at some point during the course.

Teachers should not only observe the highest scores registered by each of their students in order to discover appropriate entry points for effective learning, they should also examine the lowest scores obtained by their students in order to discover which areas of intelligence need to be developed during the course. As Gardner sates in his book The Unschooled Mind (1991):

"Not only are chances of acquiring understanding enhanced if multiple entry points are recognized and utilized, but in addition, the way in which we conceptualize understanding is broadened. Genuine understanding is most likely to emerge, and be apparent to others, if people possess a number of ways of representing knowledge of a concept or skill and can move readily back and forth among these forms of knowing." (p13)

The lowest scores obtained by the majority of the students are registered in the area of mathematical-logical intelligence, with 11 students registering their minimum scores for this intelligence. However several areas present scores below five for many students. More than 16 students scored less than 5 points in mathematical-logical intelligence, visual-spatial, bodily-kinaesthetic, intrapersonal intelligence and interpersonal intelligence.

What are the implications of these low scores for the teaching-learning process in this particular classroom? Well the most important implication is that there seems to be plenty of room for development. All of the students have registered at least 2 low scores, with 17 out of 25 registering less than 5 points in at least 4 different areas of intelligence. This information can play an extremely important role in the development of the students' attitude towards the learning process. It is often the case that students will identify a small number of 'elite' students in the classroom who are considered the 'best' students. But if the data elicited by the multiple intelligence questionnaire is discussed by the whole group, it should be obvious to all of the students that each and every one of them has areas of strength and areas of weakness. Some of these strengths and weaknesses might not normally be obvious in a traditional language learning classroom, but if the teacher tries to flexibilise her approach to the learning process and uses as many different entry points as possible, then the students soon begin to appreciate that the best students have weaknesses and the apparently weak students have strengths. It should therefore be possible to build a much more cooperative approach to the learning process.

References

  • CAMBOURNE, Brian. The Whole Story: Natural Learning and the Acquisition of Literacy in the Classroom, Ashton Scholastic, Auckland, New Zealand, 1988.
  • GARDNER, Howard. Frames of Mind, Paladin Books, London, 1985.
  • __________________ The Unschooled Mind, Basic Books, New York, 1991.

TABLE 1 - Student Profile

(See original article for table)

 

The Internet TESL Journal, Vol. IX, No. 4, April 2003
http://iteslj.org/


http://iteslj.org/Articles/Currie-MITheory.html